Our Mission

Sign-Up is a not-for-profit organisation devoted to creating a safer environment for cyclists and, by so doing, encouraging more people to ride for their own health, the good of the environment and the well being of society.

By making cycling safer and promoting the activity as a responsible means of transportation and a healthy means of recreation, Sign-Up can contribute to tackling some of today's major concerns—from such issues as pollution and global warming to obesity and diabetes. In this way, Sign-Up can play a role in increasing the quality of life not only for cyclists, but for everyone—for our generation and those to come.

Sign-Up will engage in a vigorous awareness campaign to promote positive attitudes toward cyclists and replace any hostility that exists between motorists and cyclists with understanding, respect, and appreciation for all life on the road. Safety for every cyclist is the top priority of Sign-Up.

Cycling is a healthy, life-affirming, environmentally-sound activity that adds value to anyone’s life. Since cyclists' lives are often in motorists’ hands, motorists must understand the vital role they play in a cyclist's safety.

Sign-Up will concentrate on road-rule education programs for motorists and cyclists alike through driver's education programs, public awareness movements and media campaigns in order to ensure a safer and more harmonious environment for all those on the road.