The oldest cycling publication in South Africa, Ride magazine is Proudly South African, and part of a BEE rated organisation. Despite a volatile and increasingly competitive marketplace, Ride magazine has consistently grown, not just over the years, but also from month to month, most months! This reflects both a dynamic, growing sport, as well as the fact that we have maintained a readership that spans the entire cycling public, from beginners to elite cyclists, across disciplines, no matter where or how they ride their bikes.
We pride ourselves in the fact that our reader input is constant and never bogus and the way we have built and maintained relationships with expert contributors. This, combined with the fact that the magazine is published and produced by a nucleus of fanatical cyclists and cycling supporters (even our printers are major sponsors in the sport!) means that we are highly attuned to the issues that arise in the sport, and able to act as a conduit for the cyclists themselves, the administrators of the sport, race organisers, as well as sponsors and those with economic interest in the well-being of cycling. Despite the obvious passion, we also strive for publishing excellence; delivering impartial, well-written and sumptuously illustrated stories and relevant advertising to our niche market on a firmly managed schedule.
Reader profile
According to our most recent subscriber survey, more than 60% of Ride Magazine's subscribers are between the ages of 25 and 45:
Under 24 yrs: 12%, 25-34 yrs: 29%, 35-44 yrs: 33%, 45-54 yrs: 18%, over 55 yrs: 8%, of these, 72% are male.
Cycling is clearly a family activity. 71.3% of our subscribers are married, and every copy of Ride Mag enjoys the attention of an average 2,87 readers.
Most Ride Mag subscribers (93,03%) keep each issue for at least six months because:
The magazine contains many timeless 'How to' and 'You can’ articles covering issues relating to health, fitness, skills, maintenance and nutrition. The magazine is presented in a long-lasting format, i.e. perfect bound, and glued, printed on high quality paper with a thick, varnished glossy cover.
The majority of Ride Mag subscribers are in the A and B income groups and enjoy the benefits of an expendable income (61% earn more than R25 000 per month).
All major advertisers within the cycling industry have clearly identified Ride Mag as a focused, reliable, credible publication and the preferred medium through which to reach their target market.
In summary, the average Ride Mag reader is health-conscious, goal-orientated, self-motivated, high-income, an outdoor enthusiast and a keen, regular traveller.
Magazine history
Ride Mag celebrates its tenth anniversary in October 2007. Over the years the magazine has played an important role in growing cycling into one of the biggest participation sports in South Africa. Originally, the magazine was published every alternate month, focusing on recreational off-road cycling. It soon became evident that there was a need to cater for the road cycling community, as there was no South African road cycling magazine on the market at that time.
Ride Mag fulfilled this need and has developed into a high quality cycling magazine that caters for both road and off-road cyclists, be they competitive or recreational riders. The growth of cycling in the last decade encouraged Ride Mag to become a monthly publication from April 2001. The publication currently appears on a monthly basis, apart from combined issues in April/May and December/January.
Distribution
There are six main channels through which Ride Mag is distributed: At present, 13 000 copies are supplied to Junk Mail Distribution, which distributes through CNA, Exclusive Books, supermarkets, garage forecourt shops and cafés.
More than 12 500 copies are distributed through 130 cycling shops throughout the country. Ride Mag representatives ensure these shops are always topped up with stock throughout the month. More than 3 500 subscribers receive Ride Mag in the post each month. A total of 600 recent back copies are distributed through Reception Services, a service-related company that replenishes magazines on a monthly basis, in reception areas (e.g. corporates, doctors' rooms, hotels and hospitals) throughout the country, reaching some 340 000 people per month. Up to 2000 back copies are distributed at selected events and at cycling development clinics.
Ride Magazine is represented at the following cycle events:
MTB
The Mazda National Series, The Crater Cruise (MTB Race of the Year 2005 and 2006), SAMBA Nationals, Sprogs races, The ABSA Cape Epic, Sabie Experience, Subaru Sani2c, The Mabalingwe Lion Man, Sun City Mtb classic, JMBC Logwood 24Hour, The Subaru Sabie Classic and many more...
ROAD
Pick ‘n Pay Cape Argus Cycle Tour, Pick ‘n Pay 94.7 Cycle Challenge, Itec Jock Cycle Classique, Berge en Dale Classic, Pick ‘n Pay Amashovashova Classic, Powerade Cansa Lost City, Construction du Cap 99er, Road Master Blaster, Cyclone Cresta Spring Ride, Telkom Satellite Challenge, Vodacom Race for Victory, West Coast Express, Double Century and many more...
Local, nimble, committed
The oldest cycling publication in South Africa, Ride magazine is Proudly South African, and part of a BEE rated organisation. Despite a volatile and increasingly competitive marketplace, Ride magazine has consistently grown, not just over the years, but also from month to month, most months! This reflects both a dynamic, growing sport, as well as the fact that we have maintained a readership that spans the entire cycling public, from beginners to elite cyclists, across disciplines, no matter where or how they ride their bikes.
We pride ourselves in the fact that our reader input is constant and never bogus and the way we have built and maintained relationships with expert contributors. This, combined with the fact that the magazine is published and produced by a nucleus of fanatical cyclists and cycling supporters (even our printers are major sponsors in the sport!) means that we are highly attuned to the issues that arise in the sport, and able to act as a conduit for the cyclists themselves, the administrators of the sport, race organisers, as well as sponsors and those with economic interest in the well-being of cycling. Despite the obvious passion, we also strive for publishing excellence; delivering impartial, well-written and sumptuously illustrated stories and relevant advertising to our niche market on a firmly managed schedule.
Reader profile
According to our most recent subscriber survey, more than 60% of Ride Magazine's subscribers are between the ages of 25 and 45:
Under 24 yrs: 12%, 25-34 yrs: 29%, 35-44 yrs: 33%, 45-54 yrs: 18%, over 55 yrs: 8%, of these, 72% are male.
Cycling is clearly a family activity. 71.3% of our subscribers are married, and every copy of Ride Mag enjoys the attention of an average 2,87 readers.
Most Ride Mag subscribers (93,03%) keep each issue for at least six months because:
The magazine contains many timeless 'How to' and 'You can’ articles covering issues relating to health, fitness, skills, maintenance and nutrition. The magazine is presented in a long-lasting format, i.e. perfect bound, and glued, printed on high quality paper with a thick, varnished glossy cover.
The majority of Ride Mag subscribers are in the A and B income groups and enjoy the benefits of an expendable income (61% earn more than R25 000 per month).
All major advertisers within the cycling industry have clearly identified Ride Mag as a focused, reliable, credible publication and the preferred medium through which to reach their target market.
In summary, the average Ride Mag reader is health-conscious, goal-orientated, self-motivated, high-income, an outdoor enthusiast and a keen, regular traveller.
Magazine history
Ride Mag celebrates its tenth anniversary in October 2007. Over the years the magazine has played an important role in growing cycling into one of the biggest participation sports in South Africa. Originally, the magazine was published every alternate month, focusing on recreational off-road cycling. It soon became evident that there was a need to cater for the road cycling community, as there was no South African road cycling magazine on the market at that time.
Ride Mag fulfilled this need and has developed into a high quality cycling magazine that caters for both road and off-road cyclists, be they competitive or recreational riders. The growth of cycling in the last decade encouraged Ride Mag to become a monthly publication from April 2001. The publication currently appears on a monthly basis, apart from combined issues in April/May and December/January.
Distribution
There are six main channels through which Ride Mag is distributed: At present, 13 000 copies are supplied to Junk Mail Distribution, which distributes through CNA, Exclusive Books, supermarkets, garage forecourt shops and cafés.
More than 12 500 copies are distributed through 130 cycling shops throughout the country. Ride Mag representatives ensure these shops are always topped up with stock throughout the month. More than 3 500 subscribers receive Ride Mag in the post each month. A total of 600 recent back copies are distributed through Reception Services, a service-related company that replenishes magazines on a monthly basis, in reception areas (e.g. corporates, doctors' rooms, hotels and hospitals) throughout the country, reaching some 340 000 people per month. Up to 2000 back copies are distributed at selected events and at cycling development clinics.
Ride Magazine is represented at the following cycle events:
MTB
The Mazda National Series, The Crater Cruise (MTB Race of the Year 2005 and 2006), SAMBA Nationals, Sprogs races, The ABSA Cape Epic, Sabie Experience, Subaru Sani2c, The Mabalingwe Lion Man, Sun City Mtb classic, JMBC Logwood 24Hour, The Subaru Sabie Classic and many more...
ROAD
Pick ‘n Pay Cape Argus Cycle Tour, Pick ‘n Pay 94.7 Cycle Challenge, Itec Jock Cycle Classique, Berge en Dale Classic, Pick ‘n Pay Amashovashova Classic, Powerade Cansa Lost City, Construction du Cap 99er, Road Master Blaster, Cyclone Cresta Spring Ride, Telkom Satellite Challenge, Vodacom Race for Victory, West Coast Express, Double Century and many more...